Team Envy’s Overwatch League announces new Dallas Fuel brand

Back in August, Blizzard announced that, as part of a major reform to its Overwatch competitive league, it would require all participating eSports teams to rebrand themselves for the league. Now, Team Envy has officially become the first North American team to step up and announced it is rebranding itself as Dallas Fuel.

According to a press release from Team Envy’s CEO and Owner Mike Rufail, the name Dallas Fuel is meant to serve as a direct reference to the team’s roots in the state of Texas:

“We’re thrilled to bring a championship-caliber franchise to the area with the Dallas Fuel. In choosing a name, we wanted to speak to our Texas roots, connect with the legacy of our partners Ken Hersh and the Hersh Interactive Group, and provide a rallying cry for local fans as eSports continues to grow. Fuel accomplishes that, and the Dallas Fuel is a team we’re proud to permanently plant in Texas.”

Last month, the Chinese team NetEase announced its own rebranding efforts, transforming itself into the Shanghai Dragons as part of its continued participation in the Overwatch League. Additional teams are expected to follow suit before long, especially since the league’s upcoming preseason is expected to start on December 6.