logitech booth blizzcon 2015

Logitech acquires ASTRO Gaming

In a surprise move detailed in a press release sent out just a few minutes ago, Logitech has announced plans to acquire ASTRO Gaming. The acquisition will cost Logitech $85 million.

ASTRO is best known for their high-end gaming headsets especially popular with console players, while Logitech G, Logitech's gaming division, is focused on PC gaming. Logitech has made their own gaming headsets for years, of course, including recently released models like the G433, but in general they haven't been as highly regarded in the audio space as they are for their gaming mice. With this move, that could change. 

Quotes from the press release

According to the press release announcing the move, Logitech G VP Ujesh Desai (previously interviewed here on GameCrate) sees ASTRO's console gaming strength as a natural complement for Logitech's existing business:

"ASTRO is the leading player for premium console headsets and is the preferred headset for console esports athletes. It's a perfect complement to Logitech G's focus on PC gaming and we couldn't be more excited; we love the team, the brand and the products. Together, we want to make game play even more fun for gamers everywhere."

ASTRO president Jordan Reiss had this to say about the move: 

“The whole team at ASTRO has always held Logitech and Logitech G products in the highest regard, so I’m ecstatic we are joining forces. ASTRO’s brand strength combined with Logitech G's unrivaled technology and global distribution network is going to bring our products to even more gamers around the world.”

There's no word yet on whether ASTRO headsets in the future will remain distinct from the main Logitech G brand. Either way, Logitech just became even more of a titan in the gaming peripheral world.